Hi I am Ellen Krogh

You Say When

I am Ready When You Are

Whether you’re dealing with alcohol, sex, or porn addiction — or you’re simply done trying to do it all alone — I’m here.

The first step is simple:

Book your first free meeting. No pressure. Just one step forward.

How it Works

I’m not here to judge, diagnose, or fix you. I’m here to walk beside you, offer tools that actually work, and serve you a fair dose of heartfelt, no-nonsense support.

No fluff — just presence, skill, smart tools, and honest talk — because you deserve to grow, not stay stuck.

We start where you are. We work with what’s real. And we build change that sticks — one step at a time.

The feeling of being all alone in this - is so damn common, but let's change that

No matter if you are the one using it or the one standing beside it

More About Me

I’m originally from Denmark and now I live in Sweden just outside Lund. In addition to running Newhabit, I am also working as an in-house addiction coach at Tetra Pak in Lund since 2010. Over the years, I’ve also led lectures, workshops, and trainings for companies, schools, and I give lectures at Lund University.

I hold a certification in Transactional Analysis TA with a CBT orientation, and additional training in:

The 15-method (for behavioral change)

SMART Recovery (science-based self-help for addiction)

Breath coaching (since 2022)

I also have a Bachelor in Education, and earlier in life I studied theology and Gestalt therapy.

For several years, I lived in India with my family and ran a design studio called ZofeDee — a chapter that deeply shaped how I work with mindfulness, presence, and the art of holding space.

One step forward