man in crew neck t-shirt holding clear drinking glass

Alcohol Addiction

Are you High-functioning? Still stuck? You’re not alone.

And yes, it can be treated.

Across the world, millions of good people live with alcohol overuse or addiction, that can change!

How alcohol addiction often shows up in everyday life

Often having “just one too many” — even when you didn’t plan to
Struggling to stop once you get started
Needing a drink to relax, lift your mood, or get through social situations
Waking up with regret, anxiety, or shame about what you said or did

Alcohol addiction creeps in quietly

and it’s okay to ask for help before everything breaks

Are you a problem drinker?

You don’t have to hit rock bottom to have a problem.

The real issue isn’t how much you drink — it’s what your drinking is doing to you, your relationships, your work, and your peace of mind.

Why it's hard to stop

Because alcohol is everywhere.
It’s not just accepted — it’s celebrated. Glorified, even.

It’s woven into how we socialize, relax, reward ourselves, and connect.
And let’s not forget: it’s backed by a powerful billion-dollar industry that wants to keep it that way.

“If any of this feels familiar, you're not alone — and it’s not too late to change.”?

It’s a slippery slope, but it can stop

And alcohol problems are more common than you think.
Across the world, millions of people live with alcohol overuse or addiction — and most of them are still going to work, caring for their families, and keeping it together on the outside.

Probably just like you. But inside, something’s off.

If you’ve been wondering whether your drinking is becoming a problem, that’s already worth listening to.

Alcohol works — until it doesn’t

Alcohol is effective.
It calms your nerves.
Lifts your mood.
Loosens you up.
Helps you unwind, connect, or escape.

But over time, it starts demanding more.
You need more to feel the same.
And slowly, the consequences sneak in — lost time, strained relationships, shame, poor sleep, lower performance, emotional numbness.

You think you’re still in control... until you’re not.

hope marquee signage surrounded by trees

Alcohol could have destroyed me.
I was running around like a headless chicken — constantly irritated, ineffective, and completely worn out.
Today, I work less, get more done, and have a positive balance on my mental account.
I'm so grateful I asked for help.

Henrik

The Program - The Freedom Trail

There’s a way out

You don’t have to figure this out alone.
You don’t have to stop overnight.
And you don’t need to fit some stereotype to deserve support.

The Freedom Trail Program is a structured, 12-session coaching process designed to help you take back control of your choices — and your life.
It’s based on CBT, brain science, and over 15 years of real-world experience.

You’ll get:

Clear steps and support
Practical tools that actually work
A non-judgmental space to understand your patterns
A way forward that fits your values and your life

Learn More About The Program

Don’t Let Shame or Pride Hold You Back

Alcohol is so socially accepted, it can be hard to admit when it’s become a problem.
You might feel like you should be able to handle it. You might be scared to say it out loud — even to yourself. (A loved one might have mentioned it).

I get it.
I take your situation seriously, without judgment.

This is what I do — and I know how hard it can be to ask for help.
But asking for help isn’t weakness.
It’s the first real sign of strength.

Your first step? Just a conversation.

If you’re even asking yourself if this is a problem — that’s enough to reach out.
There’s no pressure. No label. Just one human talking to another.

ellen@newhabit.se
📞 +4670 510 21 20
First conversation is always free

— no pressure, just one step forward.

I would love to support you.